i worked as a content analyst at kuku, the company behind kuku fm and kuku tv. i reviewed and curated around 90,000 minutes of content, which means i spent a lot of time inside catalogs, labels, and the decisions that shape a feed.
that job made data quality painfully concrete. metadata decides what a system can retrieve, compare, and recommend. a wrong label can travel farther than the person who made it, especially once a model starts sounding confident about it.